Project: Eat. Bake. Love Subscription Box
Role: Graphic Designer
Scope: Packaging design, booklet layout, branded accessories
Tools: Adobe Illustrator, InDesign, Photoshop

Brief

The goal of this project was to design a cohesive subscription box experience that felt both classy and cute while appealing to home bakers. The design needed to translate across packaging, print materials, and branded merchandise.

Process

I began by establishing a visual direction through color, typography, and illustration. From there, I designed the box layout, supporting printed materials, and accessories to ensure consistency across every touchpoint. Feedback and revisions helped refine the final look and improve readability and brand cohesion.

Outcome

The final design delivered a polished, friendly brand experience that felt cohesive and gift-ready, reinforcing the brand’s identity across both functional and decorative elements.